May 23 2017 Peer Learning
Savings Programs can be FUN! -- Prize-linked savings and other innovative strategies to encourage savings at VITA sites and in the community at large
Commonwealth (formerly Doorway to Dreams/D2D Fund) is presenting a workshop on promoting and implementing savings innovation through tested user-centered design.
Commonwealth is a mission driven organization committed to strengthening the financial opportunity and security of financially vulnerable people by discovering ideas, piloting solutions and driving innovations to scale. Through creative solution building, we execute projects that demonstrate real world applications of solutions to the particular challenges of income volatility, savings challenges, debt and financial capability. Our projects are built around the solution areas of gamification, prizes, tax time savings, consumer insights and civic savings.
During this session, you'll understand the principles of gamification and prize-linked savings, and learn about successful examples of these strategies. Save Your Refund, a tax time savings program with prizes, will be highlighted. We will share information on a tax time focused game called Refund Rush. This is a simulation game in which people decide how to allocate their tax refunds – pay, debt, save. Through our gamification work, we've put into practice fun and engagement to promote positive growth in savings, no matter the amount. Through prize-linked savings, we've helped to create products to channel the excitement and opportunity of winning to savings actions. As we share these examples, we'll also highlight the role of user insights as a core pillar of our work. Join us and learn how you can bring gamification and prize-linked savings to your VITA sites and your community at large.
Nashila Somani-Ladha is a Senior Innovation Manager at Commonwealth where she concentrates on developing strategies to drive innovations to scale that support financially vulnerable consumers, with a focus on financial entertainment and gamification. Prior to joining Commonwealth, Nashila spent over 10 years working in the private philanthropy, human services and youth development fields. She's led work in program and executive management, and partnership building. She holds a Masters in Public Administration from Suffolk University and Bachelors in Biology from Boston University.
Mariele McGlazer is an Innovation Strategist at Commonwealth, where she focuses on expanding the reach and impact of successful product, service, and public policy innovations. Prior to joining Commonwealth, Mariele worked as a counselor at Philadelphia’s Financial Empowerment Centers, where she provided free one-on-one financial coaching and advocacy to low- and moderate-income consumers. Previously she served as an AmeriCorps VISTA member, coordinating a volunteer program for adult learners at the Mayor’s Commission on Literacy in Philadelphia. Mariele earned a Bachelor of Arts with honors in International Development Studies and Urban Geography from McGill University.